Local SEO or Search Engine Optimization is a process that scans your website content, structure, code or Meta elements to determine how high it ranks on search results and its potential for growth. You can add in a few relevant keywords to give it a small boost, but only experienced personnel from an SEO firm can ensure your reputation will skyrocket beyond your expectations. Place your Business on the Map with Local SEO Services
If your business is dependent on customers that are geographically close to your actual location, you must have been told that you need local SEO services right? This involves creating reliable signals around a location or a series of locations. You see, Google loves local businesses and has a long history of providing tools that can make even a small mom and pop store the star of a neighborhood. These include Citations, Analytics, Webmaster tools and other software, but only SEO experts experienced with local SEO can leverage them to their full potential.
This is different from organic SEO efforts since they rely on marketing content rather than on a brick and mortar location.
What Is Local SEO?
What is local SEO? Local SEO is the process of making your company visible for geographically-related searches, specifically within Google’s Local Pack (or map listing). Local SEO helps your company increases its online visibility, outrank its local competitors, increase organic traffic to your website, and earn your business more qualified leads.
A successful local SEO campaign is critical for any small business looking to drive leads and sales from neighboring customers. Think of local SEO like today’s phone book! While the calls you receive from newspaper ads and the yellow pages are dwindling (or non-existent), local SEO helps you generate more calls and online contact forms from your website.
How Local SEO Services Help Your Business Grow?
BENEFITS OF LOCAL SEO SERVICES
There are a few distinct benefits of hiring an SEO company for local SEO services:
- Local SEO increases online visibility for local consumers – 97% of people go online to find local services, and 95% of them won’t go past the first page of the search results. Local SEO works to increase your page rankings, therefore increasing your online visibility.
- Local SEO increases web traffic, leads, and sales from local visitors – If you’re a local company, getting web visits and leads from users in a different city, state, or country won’t do anything to build your business. With local SEO, you increase traffic from consumers in your specific service areas, which mean you’ll get a higher visit-to-sale rate.
- Local SEO provides more targeted geographic campaigns – Modern consumers expect hyper-personalized online experiences. With local SEO, you can target campaigns to extremely small, localized groups of people.
- Local SEO makes you stand out from your competitors – Fewer than 50% of businesses currently use local SEO services. What that means for you is a big opportunity to get ahead and stand out in directories, maps, local searches, and social media.
Does Your Business Need Help from a Local SEO Company?
How can you tell if you should hire a local SEO company? If your business matches any of the below conditions, you need local SEO.
- You have a local company
- You have a company with specific service areas
- You are a franchisee or franchise owner
- You want more traffic, leads, and sales within specifically designated market areas
- You want to shore up your listings across online directories
- You want your company to show up on maps and navigation apps or in Google’s local pack
- Your company has offices or provides services in more than one city, but does not offer products or services nation-wide.
WHAT GOES INTO OUR LOCAL SEO PACKAGES ?
With us, we include many services to help your business’s local search engine optimization campaign. These include:
COMPLETING A LOCAL SEO COMPETITOR ANALYSIS
- Completing a market analysis of your service areas
- Finding local competitors currently outranking you on the web for your services
- Analyzing search terms, monthly search volumes, and more in your market
BUILDING AND MONITORING LOCAL CITATIONS
- Auditing citations across all relevant online directories
- Editing all local citations to include the right name-address-phone number (NAP citations)
- Creating new citations
- Discovering more local citation opportunities
- Managing and monitoring local listings
PUBLISHING AND OPTIMIZING LOCALIZED WEBSITE CONTENT
- Performing continual keyword research to find what and how your customers are searching for your services
- Publishing locally-targeted website content that improves your local search rankings and provides a seamless user experience
- Adding microdot to your website (Schema markup) to improve your local business listings, make local reviews more prominent on search result pages, and increase your local SEO
- Optimizing landing pages on a continual basis
OPTIMIZING AND MANAGING YOUR GOOGLE MY BUSINESS ACCOUNT
- Optimizing your company’s Google My Business page for your business address and phone number
- Claiming your Google Maps listing
- Optimizing your Google My Business page for backlinks
- Optimizing your business hours and services on Google My Business
TRACKING YOUR LOCAL SEO CAMPAIGNS
- Monitoring your keyword rankings, organic traffic, calls, and leads
- Monitoring the keywords rankings of your competitors
- Monitoring your top-three local competitors and more
LOCAL SEO ANALYTICS TRACKING AND REPORTING
- Installing and monitoring advanced Google analytics tracking
- Setting up and monitoring tracked phone lines for your campaigns
- Providing detailed reports on how our local SEO services are impacting your business overall
Why Hire a Local SEO Company?
If you’re like most business owners, you wear many hats. Between running the company, dealing with day-to-day issues, and still trying to make time for your family, there’s just not much free time left at the end of the day. However, as search engines update their local search ranking factors, it’s important you educate yourself so that you don’t fall behind the competition. We can help!
Our Company is an award-winning online marketing company with great results for getting our clients more rankings, traffic, leads, and sales from the web. We aim to make every client a raving fan of our work, and we want you to be next. Read some of our client testimonials to see what our current clients think of us!
Our SEO campaign managers will use their expert knowledge, industry insight and range of tools to understand your company from a local business perspective, analyze the competitive landscape, capture accurate baseline information about the performance of your current marketing strategies, evaluate your website and local online presence, and formulate a strategy to increase your traffic and leads.