The competition for online visibility has been fiercer than ever. As websites begin to discover the power of the internet and digital marketing, more and more competition are flooding in – which means it’s time to rethink your marketing strategy and polish your SEO.
Websites must meet specific criteria that are set by search engines such as Google, Yahoo, Bing, and more. And in order for you to do that, you must have an idea of what are the upcoming SEO trends in 2020, so you can be prepared and update your webpage according to what’s to come. This ensures that you have a decent, if not, the top ranking on search engines so your customers can find you better.
Without further ado, here are the upcoming SEO trends of 2020 that you need to know.
Snippets Will Dominate
Google has something called a featured snippet that would make it more convenient for a visitor.
Featured snippets usually appear on top of the number 1 result, often known as position 0 – and in order to take advantage of this nifty feature, your content must give specific answers to frequently asked questions on your website. There are various factors to how Google decides to feature a snippet, and quality is certainly one of them.
If done right, the traffic on your website would increase exponentially as seen by the data of Google, which states that approximately 54.68 or 55% of the clicks from Google came from featured snippets.
Secure Websites Are a Must
This trend has little relation to SEO, but is considered to be vital in converting those clicks – security is important, after all. When a user feels iffy when visiting your site, chances are, they’ll immediately leave. Especially when they get a pop-up where your site isn’t secured. There’s no way they’re ever going to proceed.
And this is where the SEO aspect of it enters – when your website has a high bounce rate, search engines will rank you at the bottom.
Spend a little bit of resources to enable HTTPS on your website. HTTPS provides the user with a secure connection to your website that encrypts information – preventing intruders from gaining access to your sensitive information, as well as prevent them from tampering with your connection to the website.
Google values the security of its users, so websites that have HTTPS enabled are likely to rank higher in the results.
Optimize Your Website For Voice Search
Nowadays, smartphones are slowly becoming handheld computers. With the increasing number of mobile phone users, voice searches are becoming prevalent than ever. Not to mention various smart homes that have Amazon Echo, Google Assistant, Smart TV’s, Voice Pods, and more installed in their house.
Voice searches drastically affect SEO because the searches are often questions through voice commands rather than typing keywords inside the search box. Thus, the keywords also evolve, becoming more conversational rather than targeted.
And that change is coming sooner than you think. There is an estimate that by next year, more than half of the searches will be done through voice.